When Buick launched its gleaming grilles with the vertical ribs back in the fifties, they soon took on the nickname of the Dollar Grin, a term that was eventually used for all big American cars from that golden age. Chrome remains by far the most popular choice for surfaces of showers and mixer taps. It provides both protection against corrosion and an attractive, shiny surface that is easy to keep clean. Our chrome products are cast in brass before being rumbled, nickel-plated and finally galvanised through electrolysis.
It’s not unusual for both colours and other new trends to be referred to as “the new black”. But somehow black always manages to be the trendiest colour. The whole point of black is that it does not reflect any other colours at all (in contrast to white, which can be all colours at once). Our black surface treatment really is the new black, as it reflects unusually little light and creates a timeless, modern impression with restrained elegance.
Minimalism in design is both difficult and simple to achieve. Nothing should be added, nothing taken away, the impression must be both stringent and personal. It’s all about finding a reason for every decision, a notion beyond things simply being nice. All of the components in our mixer taps are cast in brass, a copper and zinc alloy with unsurpassed properties. If you choose a product made purely of brass, you will have a golden, shiny surface with no additives or treatments. In time it will darken and take on an attractive patina.
Grottesco is the perfect choice for anyone attracted by things that are original, unpolished and individual. The crude brass surface comes straight from the casting mould, with no grinding or polishing. Each mixer tap is unique, retaining tracks and coatings from the manufacturing process. The surface reacts to air and water, undergoing a slow transformation down the years; the longer a product is used, the more personal its appearance.
The Statue of Liberty was a gift from the French to celebrate the centenary of American independence. But at first the Americans were unwilling to accept her, and both fund-raising and diplomatic pressure were needed before the statue was finally installed at the entrance to New York’s harbour in 1886. It might be difficult to imagine what it was like when it had a dark, golden sheen. But a copper surface gives you a product that ages gracefully. At first it darkens, then in time the characteristic light green colour emerges.
It has been proven in scientific studies that winners of the bronze medal in major championships are often happier than the silver medal winner. It is said to be because the person who comes second feels robbed of victory, but we believe that it is something to do with the beautiful reddish shade of the bronze medal. Our bronze surface is a brass alloy that has been dipped in an acid to prevent oxidation. It has a subdued shine with a personal appearance and darker patches that are unique to each item.
In 1564, a large graphite deposit was discovered in northern England. The material could be used to replace the Italian lead pencils that were used for writing, so even though it consists of pure carbon, it was given the name plumbago – lead. It was much later that physicists came up with the concept of the elements, but the name has lived on. Our Graphite products have a velvet matte, greyish-black hue created by controlled protolysis, in which brass components are dipped in a bath. This produces a dark, subdued lustre that interacts beautifully with other colours.
To coordinate all local units of length such as fathoms, cubits and yards in an international system, a basic unit was created: the metre. It represents about one ten millionth of the distance from the North Pole to the equator, which is a little bit cumbersome for everyday usage. This is why, from the time of the French Revolution, hard-wearing measuring rods were made of platinum – exactly one metre long. Our Platinum products have a deeper, more exclusive surface than ordinary chrome. They are coated with an alloy containing gold and platinum salts to create a warm, sober sheen.
Most people know that in space, no one can hear you scream. The scientific basis for this is the fact that sound waves cannot travel in a vacuum. But maybe this is part of the reason why space is so peaceful. Your senses are filled with peace and calmness. Black Chrome is a darker shade of chrome that brings to mind science fiction. The alloy contains platinum, creating an almost hologram-like depth.
Chemists in the Middle Ages were known as alchemists. They were obsessed with the idea of producing gold by finding an ancient element known as “The Philosopher’s Stone”. Research and magic were blended together in a tangle of confusion, and many of the documents they left behind are so full of mystical formulae that they can no longer be interpreted. Despite this, there is much in modern science that has its origins in the resolute quest for gold. Our Honey Gold products acquire their complex shine from our use of a few per cent of genuine gold in the alloy. This produces an exclusive lustre that does not age or tarnish.
Brushed Black Chrome
Platinum is a very rare element on our planet, but more common on the moon and in many asteroids. There are old craters left by meteorites on the Earth that have such rich deposits of this metal that they have been mined commercially. The secret behind Brushed Black Chrome is the way we add platinum in the galvanising process. This produces an intangible, almost breathtaking feel with a matt, non-reflective texture.
Brushed Honey Gold
Like most countries in the world, Sweden keeps some of its currency reserves in gold, 125 tonnes to be precise. This is of course because the metal is valuable, but also because everyone agrees on more or less how much gold there is and how much may be sold every year. And that it will still be there if, for example, a powerful solar storm were to knock out all digital traffic and wipe all hard disks. Brushed Honey Gold is a matt surface in an alloy containing about 3% gold. It is plated after being brushed, producing an elegant, distinguished impression with depth.
Nickel is a magnetic element that is used for, among other things, a titanium alloy that gives it a very good memory. The metal remembers its shape, and if it is bent when cold, it reverts to its original shape when it becomes warm. But above all, nickel is used to counteract corrosion and oxidation. Our Brushed Nickel products undergo an advanced process in which they are rumbled and brushed before being treated with nickel, after which they are brushed again and finally chrome-plated. This creates a matt, steel-like surface with elegant quality and lustre.
Royal Ascot is a high-profile horse racing event in England that essentially serves as a fashion parade for high society. The ladies wear imaginative headwear and bold dresses, while the gentlemen don their morning suits and felt-lined top hats. For the last hundred years, the fashion has been for the top hat to be grey. Ascot Grey is a tasteful, matt shade of grey with a discreet hint of green. A gentle look with an elegant, timeless expression.